Ennismore unveils Middle East...

Global hotel openings include Mondrian Abu Dhabi and SLS Red Sea

Hospitality powerhouse Ennismore has announced a significant expansion of its presence in the Middle East as part of its global growth strategy for 2025.

The company, known for its diverse brand portfolio including Mondrian, Mama Shelter and 25hours, is set to launch several new properties across the region.

This includes three hotels in Saudi, one in UAE capital Abu Dhabi and two in Egypt, with brands such as Rixos, Mondrian and SLS.

This Middle East expansion is part of Ennismore's broader global rollout, which will see the launch of more than 20 new hotels and 35 dining destinations worldwide in 2025, including property openings in Zurich, Florence and Edinburgh.

This follows the opening of a slew of Ennismore-branded hotels in 2024 across the Middle East and worldwide, including three in the UAE – the Delano Dubai, Mama Shelter Dubai and Rixos Al Mairid Ras Al Khaimah.

“Following a remarkable year of openings in 2024, highlighted by the groundbreaking debut of the Delano Dubai, we eagerly anticipate another bold year of hotel and restaurant openings across all regions,” said Gaurav Bhushan, co-CEO of Ennismore.

“This year marks several significant milestones for Ennismore and our brands, including heading to Australia for the first time, the grand opening of the first-ever SLS all-inclusive, the return of the iconic Delano Miami and the hotly anticipated arrival of Rikas brands in Europe and the Americas.”

Middle East and North Africa

Set to make its Abu Dhabi debut in Q4 2025, Mondrian will bring its design-forward interiors and inventive culinary experiences to the city’s bustling downtown area. Designed by award-winning interior architect Tristan Du Plessis and set on a crystal-clear lagoon, Mondrian Abu Dhabi will feature 300 rooms, suites and serviced apartments, as well as six dining venues, a spa, a swimming pool, kids’ club and fitness area.

Suite, Mondrian Abu Dhabi

Ennismore will also open three properties in Saudi Arabia, bringing the SLS brand to the kingdom for the first time.

Part of the Red Sea Project and scheduled to open late 2025, SLS Red Sea offers 150 rooms, suites and villas, including pool villas – each with a private swimming pool – alongside dining destinations, a ballroom, a wellness centre, a marina and a championship 18-hole golf course.

When Rixos Obhur Jeddah Resort and Villas opens its doors in early 2025, it will be the first all-inclusive, family-friendly lifestyle concept and beach resort in the heart of Obhur, Jeddah’s scenic waterfront destination. Rooms here come with sweeping views of the Red Sea, while dining is hosted at an array of distinctive restaurants.

Nestled along the Red Sea coastline in the King Abdullah Economic City, Rixos KAEC is designed to cater to both families and business guests. Opening mid-2025, the hotel features a private 600-metre beach, overwater villas, various dining experiences and world-class entertainment.

Restaurant at Rixos KAEC, Saudi

Dedicated to offering traditional Turkish hospitality, Rixos will also bring its resort experience to Egypt with the debut of two properties. Opening in January 2025, Rixos Montaza Alexandria is located on Al-Montaza Bay, surrounded by historical areas and overlooking its 61-hectare grounds and the Mediterranean Sea beyond.

Already popular with families, Rixos Radamis Sharm El Sheikh will bring an additional 500 rooms in 2025. The hotel features sports cafés, game rooms, a kids’ club and live entertainment.

Europe

Hot on the heels of Mama Shelter’s debut in Dubai’s business bay area, the vibrant brand is bringing its playful spirit to Switzerland for the first time. Opening in the capital’s vibrant Oerlikon district mid-2025, Mama Shelter Zurich will offer stylish rooms, a restaurant and a rooftop bar.

Renowned for its immersive extravagance, the SLS brand will make its European debut in early 2025. Located in the Catalan capital, SLS Barcelona is home to 470 rooms and sites, six food and bar concepts, three pools, a spa and events spaces.

Ever since the doors of the first hotel in Shoreditch opened back in 2006, The Hoxton has been rolling out worldwide, and will bring its artistic interiors and eclectic programming to three more countries in 2025 – Italy, Scotland and Ireland.

Inhabiting a late-Renaissance palazzo in the historical centre of Florence, The Hoxton, Florence will have 150 rooms, a spacious lobby, an Italian Riviera-inspired restaurant, courtyard, wine bar and dedicated event spaces.

Meanwhile, in the heart of Scotland’s cultural capital, The Hoxton, Edinburgh is scheduled to open mid-2025. Housed in 11 sewn-together Georgian townhouses, the property uniquely offers not just guestrooms, but three-bedroom, self-contained apartments giving guests long-stay accommodation.

Room at The Hoxton, Edinburgh

Making its Irish debut in Ireland’s capital in late 2025, The Hoxton, Dublin in the heart of the city will restore the former Central Hotel and its iconic Library Bar. There are 120 rooms, a café and wine bar, a restaurant and a late-night music venue.

Asia Pacific

Across Asia Pacific, Ennismore will bring hotel brands Hyde, Mondrian and 25hours to Australia for the first time, while Mama Shelter will make its Asia debut.

Scheduled to open mid-2025, 25hours Hotel Sydney The Olympia occupies the heritage-listed site of the former West Olympia Theatre and offers 100 rooms including three themed concept suites, all featuring exclusive artwork by Sydney artist Kubi Vasak. The rooftop bar offers stunning views of the city.

Travelling from the east coast to the west, Hyde Perth will bring the nightlife brand’s bohemian style to the heart of the central business district. Highlights include a destination restaurant, speciality cafe and outdoor pool area surrounded by tropical landscaping.

Introducing a new take on luxury coastal hospitality, Mondrian Gold Coast will offer fully contained studios, suites and homes, as well as two- and three- bedroom beach houses when it opens mid-2025. There’s also restaurant and bar concepts, a spa and 20 event spaces.

Heading to Asia for the first time, Mama Shelter Singapore Orchard will be the brand’s 20th hotel when it opens mid-2025. Located just steps from Orchard Road, the property features a restaurant and rooftop bar with views of the Singapore skyline.

Pool, Mama Shelter Singapore Orchard

Americas

Ennismore will debut two properties in the Americas this year, including the reopening of Delano Miami Beach later this year. Housed in a landmark Art Deco building, the beachfront property will return with more than 170 rooms and suites, four distinctive food and drink venues and two pools.

Finally, slated to open January 2025, SLS Playa Mujeres, Cancún brings the brand’s all-inclusive extravagance to the Yucatán Peninsula. Expect 490 lavish waterfront rooms and suites, dynamic dining and mixology destinations and array lifestyle and wellness experiences.

For more information, visit ennismore.com

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