New luxury travel agency launches in...

Dubai-based Jovial Travels to offer curated itineraries and exclusive experiences

Travel agency Utravel has launched Jovial Travels, a B2C subsidiary to provide personalised luxury holidays for "discerning travellers" from the Middle East region.

Dubai-based Utravel will draw on more than 20 years of GCC experience to provide clients with exclusive resort stays, private villa retreats and curated itineraries, with an initial focus on high-end hotspots such as the Maldives, one of the top outbound destinations from the region.

Commenting on the launch, Vinoli Obeysekara, Head of Sales at Utravel said the modern traveller is increasingly seeking experiences that "reflect their individuality" and Jovial Travels is a response to this shift.

Jovial Travels has established partnerships with resorts and hotels to access special packages for customers, and there will also be 24/7 personalised support.

Established in 2001, Utravel predominantly provides corporate travel and event travel services, and the move into luxury leisure is a departure for the business.

This launch follows hot on the heels of a similar announcement from online travel agent EaseMyTrip UAE, which this week introduced Easy Trip Planners Saudi Arabia, designed to deliver tailored travel experiences for both domestic travellers and international visitors to the kingdom.

For more information, visit jovialtravels.com

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