Playa Hotels & Resorts to bring all-inclusive concept to Saudi Arabia

Saudi Arabia’s first all-inclusive resort will offer food, beverage and entertainment packages

Saudi Arabia’s Tourism Development Fund (TDF) announced the signing of a new deal that will bring Mexico-based brand Playa Hotels & Resorts and its all-inclusive resorts to the kingdom.

As part of the agreement, the TDF will bring the hospitality brand’s innovative concept to properties along the Arabian Gulf and the Red Sea, marking Playa Hotels & Resorts’ first launch outside of the Americas.

Playa Hotels & Resorts is the leading owner and operator of all-inclusive resorts in Mexico and throughout the Caribbean, and has long-term partnerships with global hotel brands such as Hyatt, Hilton and Wyndham.

Playa guests enjoy packages that include activities ranging from oceanfront yoga to live entertainment, and complimentary dining and drinks at resort restaurants and bars

Overseas, packages typically include alcoholic beverages, but it’s expected in the Middle East properties, packages will be adapted to adhere to local customs.

The agreement was signed during a ceremony featuring TDF chief executive officer Qusai Al-Fakhri and Playa Hotels & Resorts chairman Bruce D Wardinski.

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Speaking at the event, Wardinski said: “We’re pleased to partner with TDF to bring this unique concept to the Kingdom, which will benefit tourists through a world-class, elevated offering. At a time when the all-inclusive segment is rapidly growing, we have a strong track record of translating our extensive management and investment expertise into real value for our stakeholders, employees and the local communities in which we are located.”

Al-Fakhri added: “Through this partnership with Playa Hotels & Resorts, we demonstrate our commitment to providing the kingdom with the latest in world-class hospitality offerings. This agreement is the most recent in a series of efforts to enable the private sector to develop high-potential tourism destinations in line with the National Tourism Strategy. We look forward to continuously innovating to bring tourists and investors unparalleled opportunities like this.”

For more information, visit www.tdf.gov.sa