UAE's first mega-festival UNTOLD...

As many as 70,000 festival goers are expected to attend the event at Expo City Dubai in 2024

UNTOLD Dubai, the highly anticipated four-day music festival taking place in Expo City Dubai from Thursday 15 to Sunday 18 February 2024, has sold out its first release of 10,000 tickets.

Tickets went on sale to the general public yesterday (Thursday 5 October) on the event's website www.untold.ae/tickets.

As many as 70,000 festival goers are expected to attend the gathering, which will bring a lineup of headline DJs, including world-renowned Armin Van Buuren, as well as an influx of tourists, to Dubai.

Tickets are selling despite organisers keeping the full lineup of performers a secret

Held in Transylvania, Romania, UNTOLD Festival's European edition hosts more than 200 international artists annually and attracts a staggering 375,000 festival goers, which presents local travel agents with the opportunity to arrange flights, hotels and accompanying itineraries.

The original UNTOLD

Past performers include Imagine Dragons, Robbie Williams, Major Lazer, J Balvin, The Prodigy, The Script, Jason Derulo, Ellie Goulding, G-Eazy, Busta Rhymes, Bastille, and Black Eyed Peas.

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Part of Expo City's rebranding after hosting the Expo 2020 Dubai, the festival will be a key highlight on the 2024 events calendar. As well as residential neighbourhoods, events and conferences are a major part of the legacy of the site, which is now undergoing a radical transformation.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment said: “Hosting events like UNTOLD at Expo City Dubai is the perfect way to demonstrate the city’s capability to host mega events, further reinforcing its position as an international events hub in line with the ambition of our visionary leadership to make Dubai the best city in the world to visit, and live and work in."

For more information, visit untold.com/dubai