UK TV presenters Ant and Dec star in Tui campaign

Famous duo appointed ‘Happiness Ambassadors’ for social media promotion

British TV stars Ant and Dec have filmed with Tui agents at the company’s Holiday Superstore in Dartford, UK as part of a series of social media promotions.

The popular TV duo, who have hosted Pop Idol, I'm a Celebrity... Get Me Out of Here and Britain's Got Talent, have been appointed as ‘Happiness Ambassadors’ for Tui as part of a campaign on their social channels. You can follow the campaign, running over the coming six months, on Instagram @antanddec and @tuiuk.

The first video to be released shows the presenters brainstorming their new job title, with suggestions such as "Happy Chappies", before settling on Happiness Ambassadors.

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Other promotional videos will show Ant & Dec – Anthony McPartlin and Declan Donnelly – in the store with Tui retail agents and with cabin crew, showcasing the planning and booking experience, and moments at the airport before a holiday.

Andrew Flintham, managing director at Tui UK, said: “It’s brilliant to be working with Ant and Dec as they really are the happiest people on TV and are already sharing some great ideas on how we can bring even more fun to the holiday experience.”

Dec commented: “We've loved working collaboratively with everyone at Tui and getting to know the team even better.”

Ant added: “We have worked successfully with Tui in the past on Saturday Night Takeaway so we were delighted to be invited to become their Happiness Ambassadors and create some fun content around their staff and customers as they plan holidays this year.”