Model Rosie Huntington-Whiteley features alongside comedian
Qatar Airways has launched a new in-flight safety video starring comedian, actor and Qatar Airways Global Brand Ambassador, Kevin Hart.
Directed by Tim Story, the video features Hart and other stars – including supermodel and actress Rosie Huntington-Whiteley, and internet personalities Anwar and Amal Jibawi, Khaby Lame and Adam Waheed – presenting the airline’s in-flight safety procedures. Tim Story's film credits include Barbershop, Fantastic Four, and the Ride Along franchise.
The film will be available on all Qatar Airways flights from January 2025, but you can see it here now:
Story said: “When you have a world-class brand such as Qatar Airways stepping out of conventional boxes and providing the creative freedom to set new boundaries, you can really reach new heights."
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Qatar Airways Group Chief Executive Officer, Engr Badr Mohammed Al-Meer added: "At Qatar Airways, the safety of our passengers and crew is our highest priority. Our main ambition for this project was to design an in-flight safety video that passengers will not want to miss.
“As we continue to become more technologically advanced, we are seeing more and more passengers not paying enough attention to the in-flight safety video, instead opting for entertainment content on their other devices."
“We decided there was no better way to capture their attention than with their favourite celebrities and content creators. Shining a spotlight and amplifying this message, we are proud to welcome Kevin Hart, our latest Global Brand Ambassador, to help spread the word.”
For more information, visit www.qatarairways.com